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Principles of space
Jianze is a name derived from "Generation Z" by pronunciation and encompasses the meaning of "principles of space".
Founded in 2019 by Bea Wu and officially went into the market in 2021, A young team with Generation Z genes dived to explore the current real housing type and living conditions while considering the different life stages, values and aesthetic orientations. Providing household products that address actual use and emotional needs of users, instead of fulfilling stylistic needs, has become Jianze's basis for home styling. We support our users in exploring a lifestyle that suits them. Users are creators, and home is about the expression of content. This is the "principles of space" for our generation.
From 0 to 1 and back to 0
The brand logo and graphical elements of Jianze was designed by the main visual of Raw Color, a Dutch avant-garde design group. "0" is a symbol that can be either empty or solid, and can serve as both the beginning and the end. Taking "0" as a symbol for the brand spirit, and echoing the brand proposition of "open definition, relaxed expression" with "0 rules, 0 pressure", we use this to metaphorically express the endless possibilities that this generation has.
Before production
The forward-looking nature of the design sets higher demands for production, selecting only experienced manufacturing partners with care. Each product undergoes an average of four rounds of sampling, taking a development period of over a year, all for the sake of faithfully recreating the design and ensuring high-quality products.
Never defined
Fashion editor Chow curated the creative advertisement shoot, breaking through traditional furniture presentation forms and piecing together a diverse narrative blueprint for the Z generation. What Jianze seeks is not to simply be different, but not to be defined by this world.
Voice and Echoes
2024
March
In March 2025, Jianze participated in MATTER and SHAPE (2025) in Paris, presenting the latest achievements of the bamboo research project with Ville Kokkonen, including lounge chair and side table made of Zong Zhu, and lamp samples combining bamboo weaving and hollow bamboo.
Also in March 2025, Jianze attended the 55th China International Furniture Fair(Guangzhou), where it showcased a vibrant, relaxed, and diverse spatial vision for the younger generation through original design products organically combined into diverse living scenarios.
2024
June
Jianze participated in 3daysofdesign and launched five new product series—Qiáo, Palette, Pinch, Puzzle, and Rong—as well as the bamboo research project in collaboration with Ville Kokkonen, at the Lapidarium of Kings museum in Copenhagen.
2023
August
In August, Jianze launched its first brand concept store in Birland, Hangzhou. Designed by YATOFU, the store adopts the concept of "terrace garden", aiming to create a refreshing, friendly, and equal casual atmosphere. Alongside hosting brand events and retail functions, the store provides visitors a relaxed and leisurely gathering experience.
June
In June, Jianze exhibited at the 10th Design Shanghai 2023 in collaboration with the world-renowned designer duo YATOFU to create "Dreaming in the Garden".
April
In April, Jianze opened its official showroom Jianze Fitting Room in Hangzhou, inviting visitors to relax and imagine in a comfortable space.
March
In March, Jianze curated "Pat-Pat Park" at the 5th Bonjour Art Book Fair in Hangzhou, featuring whimsical furniture for a joyous outing.
February
In February 2023, Jianze was exhibited in Design Shenzhen with the theme of "STAND 0", drawing inspiration from daily market stalls. Home products transformed into fresh curiosities, engaging with visitors in a more relaxed and interactive display.
2022
November
In November, Jianze contributed to the renovation project of the ancient residence Frosome, exploring bold collisions and integrations of diverse cultures within the space. This endeavor earned Jianze the Special Contribution Award for Ancient City Revitalisation during Suzhou Design Week. The collaboration with traditional architecture, Chinese opera, and gardens led to unexpected exchanges between the past and present, revitalising the space with vitality.
October
In October, Jianze showcased at the first UHOO Art Festival, marked its appearance with the unique concept of "JOURNEY 0", this display utilised furniture and home products to showcase the relationship between art and nature.
September
In September, Jianze's YǍNG CHAIR was honoured with Chinese Creative Power of Furnishings at 2022 IDEAT Future Award.
July
In July, WallpaperSTORE* landed in Hangzhou, opening a pop-up store inspired by "dreams". Jianze, as one of the "protagonists" in this fantastical dream space, contributed to the interpretation of thoughts on "romance" and "dreams".
March
In March 2022, Jianze's products were introduced into the first offline store of WallpaperSTORE* in Shanghai. In July, WallpaperSTORE* landed in Hangzhou, opening a pop-up store inspired by "dreams". Jianze, as one of the "protagonists" in this fantastical dream space, contributed to the interpretation of thoughts on "romance" and "dreams".
2021
December
In December, Renowned Chinese actress Zhong Chuxi featured in the year-end cover of "Bazaar Art in" with the theme "The beauty of Carving". Jianze, as an unconventional lifestyle choice, is featured in the fashion spread for this issue.
June
In June, Jianze made its official debut at Design Shanghai, setting up the temporary "Stage 0" to showcase a range of new products that interpret the undefinable lifestyle of Generation Z.
March
In March 2021, Guangzhou, Jianze reaped significant attention and coverage from industry media such as Quarterly, INTERNI, and Rayli Home Design at Design Spring of China International Furniture Fair. The Yǎng Chair also achieved the prestigious Red Dot Award at the day before the exhibition.
